How to Write eBay Listing Titles That Get Found

An eBay title has 80 characters. Every one should help a buyer's search find you.

A reliable structure

Brand + Model/Line + Item type + Key attributes + Size/Color + Condition cue.

Example: "Nike Air Max 90 Men's Running Shoes Size 10 White Black".

Do

• Use the words buyers type: brand, model number, size, color, material.
• Include part and model numbers when you can read them off the item.
• Put the most important words first.

Don't

• Pad with filler such as "L@@K" or "WOW".
• Guess a model you cannot verify.
• Repeat the same keyword.

Check your work

Search your own title. If comparable sold items rank differently, borrow their keywords. The common mistakes list covers related errors, and item specifics do the rest of the matching.